BMW'due south Joy campaign continues and this fourth dimension, the lead actor is the new 2011 BMW X3. Courtesy of BMW U.k., we have a offset glance at a Tv set advertizement showing thew new, redesigned and reclassified X3.

Forth with the new BMW vi Series Coupe Concept, the new BMW X3 made its world debut at the Paris Motor Show. With an overdue pattern and lessons learned from its commencement generation, BMW began working on the second generation F25 X3 back in 2006. The winning design proposal went to Erik Goplen, Director of Artistic Pattern at the California-based blueprint shop, Designworks, the very same designer that penned the beautiful E46 3 Series Coupe.

Starting from the idea of designing a Sports Activity Vehicle with a family-oriented arroyo, Goplen penned the new X3 with his own family in mind and too as an possessor of the first generation X3.

2011 bmw x3 m package 151 655x438 Functionality, efficiency and dynamics are the core elements of the 2d generation X3.

This car caters to a more general audience, but all the same existence truthful to the BMW heritage – treatment and sporty dynamics.

Starting with the design and continuing with all the aero dynamics elements and the more than fuel efficient engines, the marketing for the new X3 volition focus primarily on EfficientDynamics, coupled with increased performance and a higher level of luxury, three important facts that BMW hopes will steer away customers from the Audi Q5 or Mercedes GLK.

To learn more about the new X3, delight see our "Showtime Look: 2011 BMW X3" article.